It was the clearest sign yet that the voiceover had become a punchline.
In it, Douglas reads a litany of tired trailer catchphrases like ”in a world” and “when your life is no longer your own,” over the protests of the sound mixer. Hal Douglas starred as a voiceover artist obsessed with trailer clichés.ĭouglas, who died earlier this year, might have seen the coming sea change a decade earlier when he parodied himself in the trailer for the 2002 documentary Comedian. This documentary about Jerry Seinfeld used the voiceover as a punchline in its trailer. “Studios are getting more creative and the narrator is going to be gone for a while.” “We’re only at the beginning of this new trend of not having the narrator,” says Ryan Parsons, co-owner of the movie-preview website Trailer Addict. It’s a historic moment for movie marketing and a death knell for a narrative device once seen as mandatory to quickly convey a story to theatregoers before the feature film began. Among last year’s top-10 box-office performers, only Disney’s animated film Frozen used it. None of this year’s most-anticipated films, from the Godzilla remake to The Amazing Spider-Man 2, used voiceover in their debut trailers. The gravelly voice that narrates previews – you know the one, he often starts with the words “in a world” – has all but vanished, according to a review of more than 200 blockbuster trailers over the past 20 years by The Globe and Mail.
#2012 time for change movie trailer full
Summer movie season is in full swing, but one iconic part of the viewing experience is missing in action: the trailer voiceover.
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